Electronic Shelf Labels (ESLs) are among the most exciting changes in the industry over the past few years. These "electronic" models of price tags utilize electronic ink to show prices and are connected to a database on computers. This labeling technology makes changing in-store prices as easy as typing in a new price in the program and then clicking "send".

Some Benefits of Electronic Shelf Labels

Retailers benefit greatly from digital price tags. The most important benefits of using electronic price tags for retail are the ability to engage in real-time dynamic pricing at the store and create an experience that increases customer loyalty.

Are you interested in finding out more about the benefits of these cost-effective tags? Here are five reasons brick-and-mortar retailers should look into investing in retail electronic labels holders.

The pricing across all channels is accurate

The internet has changed how shoppers shop. It is commonplace for shoppers to check the price of an item at the store, while waiting in the line. Customers lose faith in a business if in-store prices don't align with the price displayed online which is often the reality they face.

An electronic labeling system can totally transform the way you interact with customers. Customers will not be dissatisfied by price changes since there is a standard pricing system. Instead, your business will immediately update any price change in-store.

Shelf edge influences

The shelf edge is one of the biggest sales influencers. The majority of purchases are made at this point. You need to ensure that your price information is correct.

Price labels are subject to human errors. It's also a lengthy procedure and prices might be changing online when you're finished re-labeling. This is especially true when pricing electronics in order to be competitive with both online and offline rivals.

Make your experience more enjoyable

Omnichannel retail is the future of retail, it's not hard to imagine. Planet Retail found that 56 percent of consumers believe that technology enhances the shopping experience.

It's not as costly as you may think

This is the truth: ESLs do require an initial investment. And if you're unsure about the possibility of using ESLs, it's understandable that you may be hesitant about making the leap to the future of technology.

However, considering that the digital tags edge being the final and most influential point of influence on a sale, the ability to control what the customer is exposed to by pressing an icon is extremely valuable.

Investment recovery is fast

The ROI for ESLs is substantial. The company's in-store sales generally increase by 6 percent and a profit increase of between 2% and 3 percent.

Conclusion

Connecting stores and online is key to creating a unique experience. The edge of the shelf isn't an exception. This is a crucial moment in the buyer’s journey. Retailers need to be mindful of this and realize that electronic shelf tags can be one of the most effective methods to link the two domains.

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